Women

Why buy across brands instead of one label?

A single D2C site gives you one house fit and one return policy. Here you can put a Zumee top, a Label Flavia cotton co-ord and a Contemponari dress in the same cart, pay once and return under one 7-day window. The trade-off is real and worth stating: sizing is not standardised, so a Label Flavia medium and a Contemponari medium are cut by different pattern-makers. Read each size chart rather than assuming one size carries across the store.

What to buy, by occasion

• Everyday separates — Color Capital is the deepest part of this edit: ribbed bodysuits, halter and draped tops, wide-leg trousers and short skirts, and the most affordable way in.
• Co-ord sets — Label Flavia for cotton botanical prints, Sammyukk for heavier satin and denim pairings.
• Occasion pieces — Contemponari for sculptural tailoring, The Latest Label and House Of W for events, De Novoo for party dressing at a lower price point.
• Ethnic — Krya for everyday cotton kurtas, House Of W for embroidered and occasion kurtis.
• Workwear — Entrepower cuts blazers, waistcoats and business suits designed for offices rather than occasions.

What to expect on fabric and fit

Linen and modal breathe well through an Indian summer but crease and need care. Jacquard and structured blazers hold their shape at the cost of weight. Neither is better; it depends on whether you want the finish to survive a full working day or want to stay cool at 34 degrees. Most of what sits under INR 1,000 here is cotton or a cotton blend, and most of what sits above INR 3,000 is either hand-work or a heavier constructed fabric.

Where to go next

Browse women's tops, co-ord sets, dresses and kurtas, or read the women's co-ord sets buying guide.