Women

Why buy across brands instead of one label?

A single D2C site gives you one house fit and one return policy. Here you can put a Zumee Knit Flick Round Neck Top (INR 985) next to a Label Flavia Rhea Striped Co-ord Set (INR 1,399) and a De Novoo Fuchsia Rose Maxi Skirt (INR 2,499) in the same cart, pay once and return under one 7-day window. The trade-off is that sizing is not standardised - a Label Flavia medium and a Contemponari medium are cut by different pattern-makers, so read each size chart rather than assuming.

What to buy

• Everyday separates - Color Capital's Linen-Blend Blouse at INR 790 and Zumee's round-neck tops from INR 985 do the daily rotation work.
• Co-ord sets - Label Flavia's Lira and Rhea sets at INR 1,399, or Sammyukk's One Button Acid Washed Denim Co-Ord at INR 3,400 for something heavier.
• Occasion pieces - Contemponari's Cloud Dress at INR 3,290, ASHTAG's Paisley Jacquard Bodycon at INR 1,990, and The Latest Label's Edna Braided Maxi at INR 9,981 at the top of the range.
• Workwear - Entrepower's Single-Buttoned Grey Blazer at INR 3,999 and Tie-Up Business Suit in red at INR 6,899.
• Denim and bags - Stylish Wodrobe wide-leg jeans from INR 1,299 and hand-painted Strokes by Namrata Mehta slings from INR 2,499.

What to expect on fabric and fit

Linen and modal pieces breathe well through an Indian summer but crease and need care; jacquard and structured blazers hold their shape at the cost of weight. Neither is better - it depends on whether you want the finish to survive a full working day or want to stay cool at 34 degrees.

Where to go next

Browse women's tops, co-ord sets and women's denim, or read the women's co-ord sets buying guide.