NOFOMO

Why bother with a printed sock?

Sneaker-led outfits leave a visible gap between shoe and hem, and a printed sock fills it on purpose instead of hiding. That is the whole brief NOFOMO designs to. Every pair in this collection is INR 399, so the choice is about the print, not the price.

• X-ray and Starry Night — the two most recognisable prints in the range, and the ones that read from across a room.
• AI and App Store — the tech-referencing pair, deadpan rather than loud.
• Monster, Camo and Caught Your Eye — heavier graphics that work better with plain trousers than with anything already patterned.
• Confetti, Colour Blast and Art Class, short crew — a shorter cuff that sits lower on the calf, easier under cropped trousers.
• NFM Black and Infinity — the quiet ones, for when you want the fit rather than the print.
• Box Of 6 - Crew Length Socks, INR 399 — the simplest way to restock a drawer in one go.

What to expect from the fabric

Be realistic about printed socks: dense graphic knits are thicker underfoot than a plain cotton pair, which is comfortable inside a sneaker and warm inside a formal shoe. Wash cold and inside out, and skip the dryer. The colour holds far longer that way, and the cuff keeps its grip instead of slackening after a month.

Where to go next

If you want licensed character prints rather than graphics, look at SocksXpress, and the rest of the small stuff sits in accessories. A few pairs also make a straightforward present, which is why they turn up in our gifts under INR 1,500 list.