House Of Pure Eco
House of Pure Eco is Stylera's sustainable comfort label — built for women who want easy, breathable everyday wear that respects both the body and the way things are made. The label leans into soft, natural-feel fabrics and relaxed silhouettes designed for how India actually dresses through long, warm months. It sits alongside 80+ Indian brands on Stylera, and slots in as the go-to when you're reaching for something loose, forgiving and genuinely comfortable.
The label is best known for its Aladdin harem pants — a low-crotch, softly draped cut that moves with you instead of against you. Harem pants work especially well for Indian weather because they're airy through the hip and thigh, sit gently at the waist, and layer effortlessly under kurtas, oversized tees or crop tops. Whether you're working from home in Mumbai humidity, travelling, doing yoga, or just want to step away from stiff denim, these harem pants are built to feel like a second skin.
What to look for in this House of Pure Eco collection
- Aladdin Harem Pants in White — the fresh, versatile neutral that pairs with almost anything in your wardrobe.
- Aladdin Harem Pants in Sage Grey — a muted, earthy tone that reads modern and calm.
- Aladdin Harem Pants in Black — the everyday workhorse pair, easy to dress up or down.
- Aladdin Harem Pants in Maroon — a warm, rich shade for a softer, more considered look.
- Other relaxed, breathable pieces from the label — including Aladdin Low Crotch Harem Pants in extra colourways (ivory, white, maroon) and Bohemian Jogger Pants in sage grey, black and ivory for days you want a more tapered fit.
Explore more edits from Stylera: browse the full women's collection, see every label we carry on the brands page, or read the story behind our Aurum Square flagship in Navi Mumbai on the about page. Every House of Pure Eco order ships across India in INR — comfort, sustainability and everyday wearability, delivered to your door.
