Zumee

What Zumee actually does differently

The label has a point of view on colour that most Indian D2C womenswear avoids. Lavender, avocado green, aqua, teal, blush pink and clean white sit alongside sharper cuts — V-necks, square necks, halters, smocked bodices and statement sleeves — so the range reads playful without tipping into costume. It carries a brunch, a workday and a wedding-week pre-function without changing gears.

What to buy

• Mini dresses — A-Line Round Neck Blue Horizon at INR 1,750, Classic Grace White and Red Theory at INR 1,850, Black Rose Round Neck Bubble at INR 2,145.
• Everyday cotton tops — Casual Cotton Knit Happens Black at INR 790, Cotton Round Neck Casual Slay Pink at INR 955, Crew Neck Casual Core Blue at INR 985.
• Satin and occasion tops — Floral Satin Bluebell Bliss at INR 1,590, Ice Pop Satin Strapless at INR 1,650, Strapless Candyfloss Cutie Pink at INR 1,690.
• Separates and sets — Latte Flow High Waist Wide Leg Beige Pants at INR 1,599, Coral Crush Rust Orange Top & Skirt Co-Ord Set at INR 2,499.

Two things worth knowing before you order. Zumee cuts closer to the body than the relaxed Indian D2C average, particularly on ribbed and structured pieces, so read the chart on the product page rather than assuming your usual size. And the satin styles photograph beautifully but crease far more than the cottons — they are event pieces, not pieces to fold into a weekend bag.

Where to go next

Browse the wider women's edit, women's tops and co-ord sets, or read our Zumee midi versus mini guide.