Vellure

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What Vellure actually does differently

Most Indian D2C menswear puts a print on a plain jersey. Vellure builds the interest into the knit itself, through Ottoman rib, Portofino stripe jacquard, mercerised jacquard, Heritage Grid jacquard and crochet constructions. That is where the INR 1,799 to INR 2,199 pricing goes: into fabric structure rather than branding. It also marks the limit of the label, because if you want bold graphics you will not find them here.

What to buy

  • Ottoman Rib Knit polos — Matt Black, Deep Brown and Deep Blue at INR 1,899, the most repeatable buy in the range.
  • Jacquard polos — Portofino Striped and Monaco Knit Navy at INR 1,945, Mercerised Ash Grey at INR 1,999, Moss and Ivory Matrix at INR 2,199.
  • Box-Fit Floral Embroidered Linen shirts — Ocean Blue, Lust Sage and Coral at INR 1,799.
  • Shirting — Linen Mandarin Neck Mocha Dust and Checkmate Giza Satin Dark Navy at INR 1,899.
  • Outerwear — the Monaco Night Suede Bomber Zipper Jacket at INR 2,499.

How should you size it?

Use the chart on each product page. Stylera carries more than 80 independent labels and sizing is not standardised between them, and within Vellure the box-fit linen shirts sit noticeably wider than the polos. The linen breathes better through an Indian summer but creases through a day of wear; the knit polos hold their shape and need far less attention, which is the honest reason most buyers start there.

Where to go next

Browse the wider men's edit and our casual shirts, or read the men's polo price-band guide and our linen shirt picks. Free shipping over INR 998, 7-day returns.

Frequently asked questions

What does Vellure actually make?

Men's polos and linen shirts, mostly. The 35-piece range covers Ottoman rib-knit and jacquard polos from Rs. 1,799 to Rs. 1,999, linen shirts such as the Mandarin Neck Mocha Dust at Rs. 1,899, and a few outerwear pieces like the Monaco Night Suede Bomber Zipper Jacket at Rs. 2,499.

How are Vellure polos different from a plain cotton polo?

They lean on knit structure rather than prints. Ottoman rib, Portofino stripe jacquard, mercerised jacquard and crochet knits all appear in the range, and that is where the Rs. 1,799 to Rs. 1,999 pricing goes: into fabric construction rather than branding.

What is the most expensive Vellure piece?

The Linen Soft Touch shirts at Rs. 2,850, in colours like Twilight Mauve and Butter Creme. The range starts at Rs. 1,799 with the Crochet Monarch Black Polo and the Box-Fit Embroidered Linen Baby Blue Shirt.

How should I choose a Vellure size?

Use the size chart on each Vellure product page. Stylera carries more than 80 independent labels and sizing is not standardised between them, so a size that fits in another brand may not carry across. The box-fit shirts in particular sit differently from the polos.