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What is a resort collar shirt?

A resort collar (also called a Cuban or camp collar) sits open and flat at the neck with no top button, giving a relaxed line that a standard point collar cannot. It is the natural cut for a print-led shirt, because the open front leaves the artwork uninterrupted across the chest.

What is in the range

  • Fine-art prints — Starry Nights and Van Gogh resort collar shirts, ₹1,799.
  • Toile prints — Toile de Jouy and Tiger Toile, the more classical end, ₹1,799.
  • Statement pieces — The Falling Icarus and Rare Purple Roselette, ₹2,199–₹2,799.
  • Women's shirting — a small line including Touch of Love, ₹2,799.

How do you style a loud print shirt?

Let it be the only loud thing. Plain denim or neutral trousers, no competing print, minimal accessories. An art-print shirt is doing enough work on its own — the common mistake is treating it as a base layer rather than the centrepiece.

Where does I'MHere sit against other shirting?

Above London Prints on price and print ambition, and more art-led than the craft-series shirts at LYVN. Buy I'MHere when you want the shirt remembered.

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Frequently asked questions

What is a resort collar?

Also called a Cuban or camp collar, it sits open and flat at the neck with no top button. It suits print-led shirts because the open front leaves the artwork uninterrupted.

Are the prints original artworks?

The label works from fine-art sources such as Van Gogh's Starry Night, Toile de Jouy patterning and the Icarus myth, rather than generic stock motifs.

How do I wear a bold print shirt without overdoing it?

Keep everything else plain. Neutral denim or trousers, no competing pattern, minimal accessories. The shirt should be the only statement in the outfit.

Does I'MHere make womenswear?

Yes, a small women's shirting line runs alongside the main range, including the Touch of Love shirt at Rs. 2,799.