Vellure

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Shop Vellure clothing online in India — 35 pieces of luxurious linen shirts, statement printed shirts and fashion-forward casual essentials from one of India's most print-heavy men's labels.

Vellure is what happens when a men's label decides prints matter as much as fit. Where most Indian D2C menswear plays it safe with solids and stripes, Vellure leans hard into pattern — abstract art, floral illustrations, tropical prints and geometric statements — grounded in linen and linen-blend fabrics that keep the whole thing wearable through Indian summers. The result: shirts that photograph well, wear better, and stand out in a wardrobe of monochromes.

Stylera stocks the full Vellure men's range — signature linen printed shirts in short and long sleeve, resort-ready camp collars for holiday wardrobes, solid linen essentials for the days you want the fabric to do the talking, and a curated set of overshirts for layered looks. Every Vellure piece is cut with a relaxed-not-boxy fit that flatters real body shapes, and the fabric weight has been chosen for real Indian conditions — breathable in summer, layerable in winter. Sizes S through XXL. Free shipping over ₹998, 7-day returns.

What to look for in this Vellure collection

  • Signature linen printed shirts — abstract, tropical, and floral prints on breathable linen.
  • Camp collar resort shirts — open camp collars, short sleeves, holiday-ready cuts.
  • Solid linen essentials — sand, olive, ivory, black — fabric-forward daily wear.
  • Long-sleeve printed shirts — statement pieces for evening and smart-casual.
  • Overshirts and linen jackets — layering pieces cut lean but not tight.
  • Co-ord print sets — matching shirt-and-shorts combinations.

Stylera is India's curated multi-brand D2C fashion mall — 80+ Indian labels under one checkout. Try the full Vellure range in person at our Aurum Square flagship in Navi Mumbai, or continue browsing the full men's edit.

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Frequently asked questions

What does Vellure actually make?

Men's polos and linen shirts, mostly. The 35-piece range covers Ottoman rib-knit and jacquard polos from Rs. 1,799 to Rs. 1,999, linen shirts such as the Mandarin Neck Mocha Dust at Rs. 1,899, and a few outerwear pieces like the Monaco Night Suede Bomber Zipper Jacket at Rs. 2,499.

How are Vellure polos different from a plain cotton polo?

They lean on knit structure rather than prints. Ottoman rib, Portofino stripe jacquard, mercerised jacquard and crochet knits all appear in the range, and that is where the Rs. 1,799 to Rs. 1,999 pricing goes: into fabric construction rather than branding.

What is the most expensive Vellure piece?

The Linen Soft Touch shirts at Rs. 2,850, in colours like Twilight Mauve and Butter Creme. The range starts at Rs. 1,799 with the Crochet Monarch Black Polo and the Box-Fit Embroidered Linen Baby Blue Shirt.

How should I choose a Vellure size?

Use the size chart on each Vellure product page. Stylera carries more than 80 independent labels and sizing is not standardised between them, so a size that fits in another brand may not carry across. The box-fit shirts in particular sit differently from the polos.