Why is London Prints priced so low?
Because it does one thing at volume. The range is narrow — boxy cuts and linen shirts, little else — which keeps production simple in a way a broader label cannot match. The trade-off is a lighter fabric weight than ₹2,000+ shirting, which for an Indian summer is arguably the right call anyway.
What is in the range
- Linen shirts — SkyBlue, Lavender and Yellow, ₹899, the plain everyday option.
- Boxy print shirts — Saucy Parrot, Cocktail, LA Stripes, ₹699, the statement end.
- Plain boxy shirts — Blue and other solids at ₹699, for layering.
Linen or boxy print — which should you buy?
Linen if you want something that works for office-casual and holds up through summer heat. Boxy prints if you want the shirt to be the outfit — they are cut wider and shorter, designed to be worn open over a tee or buttoned with relaxed denim.
How does linen wear in Indian summers?
Better than cotton for breathability, but it creases and that is normal rather than a defect — linen is supposed to look lived-in. If a crisp finish matters for your use case, the boxy cotton shirts hold their shape more predictably.
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Frequently asked questions
Why are London Prints shirts cheaper than other labels?
The range is deliberately narrow, which keeps production simple at volume. The trade-off is a lighter fabric weight, not worse cutting.
Does linen crease?
Yes, and that is normal for the fabric rather than a defect. If you want a crisper finish, the boxy cotton shirts hold shape more predictably.
How is a boxy shirt cut differently?
Wider through the body and shorter in length than a standard shirt, so it is designed to be worn untucked, open over a tee or buttoned with relaxed denim.
Do two shirts qualify for free shipping?
Yes. Free shipping applies over Rs. 998, which any two-shirt order clears.